Oh Where, Oh Where did My Soaps Go!
March Madness is here and for those who work in the Eyewitness Newsroom it brings with it a dash of anticipation but also a touch of dread.
The anticipation comes from watching a slew of games waiting for those magical moments that make the NCAA tournament the spectacle it is. The magic comes in the form of an underdog upsetting a powerhouse or a young coach outfoxing an old veteran. The magic is provided by young men who ran and sweated and lifted weights for hours on end in hopes of getting the opportunity to play the game they love on a grand stage.
The dread comes in the form of callers demanding to know where their soap operas are as the first two days of the tournament play out on CBS and 13WMAZ in the afternoon and at night. For these folks the thrill of the NCAA Tournament is lost amidst the desire to mingle with the Young and the Restless and party with the Bold and the Beautiful. Trust me no amount of explanation will quench their desire to experience one more chapter of One Life to Live.
But rest easy my soap friends, come Monday your favorites will return but here's hoping you'll put down the phone long enough to begin to understand why so many people get caught up in the Madness of March.
Frank Malloy



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